Manufacturing of Lemon-Lime Flavoured Soft Drink (Nimbu Pani) with Lemon Juice. Profitable Business of Non-Alcoholic Beverages.
Lime juice is the best substitute for lemon juice, as it can be used as a one-to-one replacement and has a very similar taste and acidity level (5). In fact when canning or preserving food it’s the ideal substitute for lemon juice because it has a similar pH level.
Soft drinks are preferably clear in all individuals and their thirst and the fight summers. But to change the standard of living and income, people move their consumption behavior and therefore more health conscious. This led to a significant increase in the demand for juice and non-Fizz (sparkling) beverages out.
This product is extremely popular in restaurants, hotels & beverage industry. It enhances the taste and flavor of fruit beverages, ice creams, soft drinks and is globally admired for its purity. Lemon-lime drinks, also known colloquially as lemonade in the United Kingdom, Australia and New Zealand and as cider in Japan and Korea, are carbonated soft drinks with lemon and lime flavoring.
Market Outlook
The soft drink industry is growing at a very fast rate with many new players entering the market from large Multi-national Corporation to local players from different region who have all the required capital and the market to compete in together. In this harsh cut throat competition it is very important to understand the consumers need and wants and to deliver them what they want so it is important to understand these needs and wants of the consumer if the company wants to have a major share in the market.
As the consumer base is becoming more and more health conscious, companies will have to apply a new marketing strategy to position themselves and moreover try to have a first mover advantage. Moreover at one side they will try to increase their market share of existing products by organizing their distribution system and reaching out to untapped rural market.
The Indian soft drink market might continue its robust growth as annual per-capita bottle consumption is expected to reach around 84 by 2021. The global lemon essential oils market is an estimated CAGR of 9.2%, during the forecast period, 2018-2023.
The industry would have a broad-based growth across categories, especially helped by juices and bottled water. Over the past two years the soft drink growing health concerns among consumers are encouraging manufacturers to focus on the development of low-sugar, low-calorie, or diet varieties of beverages. In addition, they are increasingly focusing on the development of products based on natural ingredients and introduction of new and innovative flavors in the market. At present flavors such as orange, cola, and lemon are gaining traction among consumers. However players are producing carbonated soft drinks with super or tropical fruits and combination of flavors to gain traction in the market. Furthermore increasing demand market growth in the coming years. Shift in consumer preferences from high sugar content to low sugar or low-calorie products and rising preference for craft soda as an alternative to alcoholic drinks is expected to boost the demand for these types of beverages.
The United States will maintain a 4.9% growth momentum. Within Europe which continues to remain an important element in the world economy Germany will add over US$15.9 Billion to the region’s size and clout in the next 5 to 6 years. Over US$13.7 Billion worth of projected demand in the region will come from Rest of Europe markets. In Japan Soft Drinks will reach a market size of US$37.6 Billion by the close of the analysis period. As the world’s second largest economy and the new game changer in global markets, China exhibits the potential to grow at 8.5% over the next couple of years and add approximately US$121.9 Billion in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders.
The major segment in the carbonated market is also done on the basis of flavours used Cola flavoured drinks, lime – lemon flavoured drinks orange flavoured drinks and other drinks. Currently the trend in terms of flavours is defined by lime – lemon flavoured drinks in India. In terms of end users urban segment dominates the Indian carbonated non- alcoholic market with a significant market share. But gradually rural segment is expected to take back on the market.
The manufacturers are bringing new flavours and low- sugar diet drinks into the market which will help grab the declining growth. However, the soft drinks market in India is still expected to showcase a double digit growth in India in the coming five years.
Kay Players
Aarkay Food Products Ltd. Aayush Food & Herbs Ltd. Elite Foods Pvt. Ltd. Foods & Inns Ltd. Garlico Industries Ltd, Kamdhenu Foods Ltd.
Tags
#businessconsultant, #businessfeasibilityreport, #BusinessPlan, #DetailedProjectReport, #LemonJuiceBusiness, #LemonLime, #NimbuPani, #nonalcoholicbeverages, #ProjectReport, #SoftdrinkIndustry
